The Internet has expanded marketing communication channels beyond traditional print, electronic, and transportation media to include social media in cyberspace. Social media platforms like Facebook, YouTube, Google, and Twitter have recently become increasingly popular. Last three decades. Social media is a popular mode of communication for people from every stage of life, offering a variety of formats including images, videos, jokes, and peer comments. Social media platforms influence how buyers perceive a merchant's goods or services. Social networking is increasingly used (...) to facilitate business transactions between vendors and customers. In today's digital age, people are transitioning from traditional to online purchase. Consumer attitudes are shifting. Researchers have questions about how social media influences customers' internet shopping decisions. Can buyers discern between branded and non-branded products? How long will consumers associate with the present brand? Is there any criteria set by consumers while acquiring products? The researcher used this investigation to identify answers to the questions listed above. To researcher obtained various statistical tools through SPSS to understand the consumer’s impression towards purchase decision on social media. (shrink)

Imagination as the key to the creative process is one of the key components of design education that affects students' problem-solving skills and innovation. The purpose of this research is to determine the impact of creative imagination on the academic performance of students enrolled in design courses. It intends to obtain a measure of the way creative imagination affects or influences students’ performance as well as their achievements. However, there is a lack of understanding regarding the correlation between creativity and (...) performance among university students. The study collected data on creative imagination and academic performance through a survey of 350 participants drawn from five universities. Self-administered questionnaires were distributed to 350 participants, of which 320 were 176 males and 144 females. The research included quantitative techniques such as linear regression, correlation analysis, and structural equation modeling-partial least squares (SEM-PLS). Further, the result of the analysis showed that imagination level has the most significant impact on academic outcomes in design programs with a strong positive effect (β=0.35, p-value = 0.04). Higher creative imagination scores had a positive correlation with grades and students' involvement. This underscores the importance of forecasting to enhance students’ performance and engagement in design programs. The strategies used in education should be utilized to supplement creativity to raise the performance and satisfaction of students. (shrink)

Online shopping allows consumers to save anytime, anywhere. However, cultural elements have a profound effect on consumer expectations and perceptions, affecting online shopping trust and in-keep popularity. Understanding these precise cultural factors is crucial to improve e-trade techniques and building consumer consideration. Consumers should buy products online, buying everywhere and anytime. However, purchaser expectancies and impressions are closely influenced by cultural context, affecting online purchasing self-assurance and in-save popularity. Gaining a higher expertise in these particular cultural aspects is critical to (...) improving electronic-trade (e-trade) methods and triumphing over customers. The research looks at exploring the effect of cultural context on online popularity and considers the usage of Chi-Square tests, Two-Way Analysis of Variance (ANOVA), and regression analysis to apprehend purchaser behavior and perceptions.Two-way ANOVA results show Hypothesis 1 with the lowest p-value (0.0003) and highest F-value (8.00), representing a significant result. The Chi-square test highlights Hypotheses 2 (X² = 9.87) and H4 (X² = 12.34) as significant, while H1 (X² = 7.12) and H3 (X² = 4.56) are not. Regression analysis shows a strong correlation, especially trust shows a high correlation between attitude (0.828) and behavior (0.719), and attitude shows the strongest relationship with reputation (0.861). Integrating cultural context into online shopping strategies is critical to building trust, enhancing store reputation, and building stronger customer relationships, ultimately leading to global market success. (shrink)

Organizational operations have been modified by using the rise of digital innovation, which has increased consumer interaction, accelerated efficiency, and stimulated overall growth. But obstacles like converting organizational adoption charges and a quickly evolving era would possibly make it more difficult to generalize effects across of different sectors and ancient intervals. To overcome these constraints, a thorough examination of the impact of digital innovation on organizational growth is carried out in this study. This study investigates the connection among Digital infrastructure (...) (DI), Digital Innovation practices (DIP), Adoption of advanced digital technologies (ADT), Leadership support (LS), Organizational growth (OG), and Employee digital capabilities (EDS) utilizing Structural Equation Modeling (SEM) and CFA test. SEM is used to evaluate the causal pathways between constructs and the connections between latent variables and their indicators. CFA is a method used to validate the dimension model by examining the relationships between observed indicators and their underlying constructs. A systematic questionnaire with a Likert scale rating was used to collect data from 600 populations. The measurement model assessed the validity and reliability of latent constructs, while the structural model analyzed the relationship between constructs based on the proposed hypotheses. The structural model revealed that DI, LS, and ADT are positively connected to the DTP, and OG, between digital innovations on organizational growth. (β = 0.58,0.54,0.60 and 0.62,p < 0.05), providing well support for hypotheses 1, 2, 4, and 5. The SEM and CFA confirm the robustness of these relationships. The findings underscore the critical role of digital infrastructure and leadership in driving effective digital practices and fostering growth. (shrink)

Technological evaluations have significantly enhanced college students’ fine arts competence development by providing advanced tools and platforms that foster creativity, improve technical skills, and enable innovative artistic expression. In this study 500 college students were mentioned as participators. The variables Technological Tools, Technical Proficiency, Advanced Technologies, Creativity and Innovation, Online Platforms, Skill Development, and Collaborative Competencies are built to evaluate various aspects of technological and creative capabilities in educational and professional settings. Fine arts competitions like the (Artificial Intelligence) AI art (...) contest, digital choreography competition, and speech AI innovation challenge are held for the students to improve their skill development. The questionnaires are taken to measure the student's technological skills development based on before and after competitions. The SPSS software version 28 is used to statistically analyze the data with multiple regression analysis and pearson correlation analysis. The results showed that the integration of technological tools and platforms significantly improved college student's technical proficiency, creativity, and collaborative skills in fine arts. Students exhibited notable enhancements in skill development and engagement with advanced technologies post-competition. Technology significantly enhances fine arts education by improving students' artistic skills and collaboration. Embracing digital tools offers valuable opportunities to enrich curricula and foster innovation. (shrink)

This study examines the impact of food culture aspects such as taste, display, and preparation process on visitor satisfaction and motivation during food festivals. Data from 150 participants were analyzed utilizing SPSS 25 for data analysis. The study uses Spearman's Rank Correlation, Confirmatory Factor Analysis (CFA), and Chi-Square testing to investigate how these characteristics influence festival experiences. Significant positive correlations were found using Spearman's Rank Correlation, taste had a strong correlation with visitor satisfaction (ρ = 0.65,p = 0.01) and motivation (...) (ρ = 0.60,p = 0.02), while display also had a moderately positive correlation with both (ρ = 0.55,p = 0.05) satisfaction and motivation (ρ = 0.50,p = 0.04). The association for the preparation process, however, was not statistically significant and was much weaker. It was established that CFA had high dependability with estimates of 0.78 for taste, 0.85 for display, and 0.80 for the preparation procedure, all of which met high CR and AVE values. The relationships between aspects of food culture and visitor outcomes were evaluated using the Chi-Square Test. Taste was found to have significant correlations with motivation (χ² = 10.45, p = 0.05) and satisfaction. While the display was only significantly connected with satisfaction (χ² = 7.89, p = 0.10), the preparation process was strongly associated with satisfaction (χ² = 12.34, p = 0.03). These results emphasize how important taste is to improving visitor experiences and show how particular characteristics of food cultures can affect festivalgoers' motivation and level of satisfaction. The study found that taste has a substantial impact on both satisfaction and motivation, emphasizing its importance for good event planning and increased attendee involvement. (shrink)

This study analyzes the elements that influence visitor contentment at cultural events by developing and testing several hypotheses. This framework considers visitor contentment as the dependent variable (DV) with independent variables (IVs) including program content, event logistics, social atmosphere, facilities, customer service, and accessibility. A survey of 270 visitors was conducted to evaluate these variables and their impact on visitor contentment. Statistical analysis was evaluated using SPSS 25. ANOVA, multiple linear regression, and chi-square tests were among the statistical techniques used (...) to assess the effects and associations of each factor. Chi-Square test results show that all hypotheses have substantial relationships (p-values < 0.05) and that each independent variable has a significant effect on visitor contentment. ANOVA supports the results that program content (F=7.45,p<0.001), facilities (F=8.20,p<0.001), and other factors significantly impact visitor contentment. According to multiple linear regression analysis, program content (coefficient=0.421,p<0.001) and facilities (coefficient=0.512,p<0.001) have the greatest impact on visitor contentment, followed by event logistics (coefficient=0.308,p=0.003), customer service (coefficient=0.189,p=0.028), accessibility (coefficient=0.294,p=0.002), and social atmosphere (coefficient=0.267,p=0.001). These results emphasize the significance of every element in improving visitor contentment, with facilities and program content being especially important. (shrink)

In sports education, psychological strength is considered as an integral component in the performance of any athlete. One of the effective ways to improve many psychological attributes involves training. The sample consisted of 450 athletes divided into an experimental group (EG) (n = 225) that received eight-week imagination training and a control group (CG) (n = 225) that continued with conventional training. Data was examined using the latest version of SPSS 17.0, using descriptive statistics, paired t-tests, and Analysis of covariance (...) (ANCOVA) to control for pre-existing differences. Psychological strength, mental resilience, focus and concentration, confidence, and stress management are important in athletic performance. It is proposed as a method of enhancing these psychological attributes in sports education. There were differences in significance in the EG in psychological strength, focus and concentration, confidence, and stress management compared with the CG. Paired t-tests in these variables reflect p< 0.05. ANCOVA supported the efficiency of imagination training. Imagination training significantly develops psychological strength and other related attributes in athletes. In all the variables studied, the EG performed better compared to the CG, which provided evidence that imagination training is indeed a helpful tool in enhancing psychological strength and performance in sports education. (shrink)

The success of an organization depends on its quality management (QM) and organizational culture (OC). While QM seeks to improve the caliber of products and services, OC consider to share beliefs and behaviors that impact working relationships. Together, they deliver excellent performance and a competitive advantage. The goal of the study is to evaluate how various OC factors affect QM methods and their effectiveness. The comprehensive evaluation provided by the study is based on data from 320 experts, validated questionnaires and (...) advanced statistical techniques like correlation analysis, ANOVA and multiple regression. The study shows a significant relationship between certain OC variables and QM outcomes, highlighting the advantages of process adherence, communication process and encouraging leadership style on the effectiveness of QM and customer satisfaction. OC must be in line with QM objectives to improve customer experiences and organizational success. The research highlights the significance of integrating OC elements into QM strategies to foster an environment that drives higher output and improved customer satisfaction. (shrink)

The development of creative imagination across different school grades involves examining that students’ ability to think creatively and imaginatively evolves as they progress through their education journey. This study examines the development of imaginative creativity across a range of students' grades, emphasizing the roles that various factors play in students' creative growth, such as parental engagement, creative competition participation, innovative problem-solving skills, guidance from teachers, and visualization abilities. Information has been gathered from 150 teachers and 150 students who took part (...) in speech, storytelling, and art competitions. With the use of SPSS version 28, discriminant and factor analyses were carried out to examine how these variables differentiate students across grade levels and identify fundamental aspects of creativity. Also, the self-reported questionnaires were executed to explore the student's creative thinking level. The outcomes show that creative problem-solving skills and mentorship from trainers are important factors in enhancing students' creativity, parental involvement and visualization also have a significant impact. These results highlight the importance of parental and instructional guidance in supporting inventive growth throughout various school grades and provide insightful information about the elements influencing students' increased creativity. (shrink)

Communication is central to leadership and determines how organizations function and how employees are motivated. Therefore, this research paper aims at comparing English language ability, and management skills, and other elements of leadership. This paper undertakes a qualitative approach wherein the authors review literature and numerous case studies from diverse industries to explore the role of English language proficiency in facilitating leaders to articulate a vision, mobilise people and get things done. At the same time, the paper considers how different (...) managerial approaches, including transformational and transactional leadership, depend on communication to be executed. High English language proficiency improves the message clarity and interpersonal communication, but it is the ability to find and implement effective management approaches that promotes creativity, teamwork, and effectiveness when working in a global environment. The present study demonstrates the co-dependency of language skills and strategic management for the accomplishment of organizational goals and aims. (shrink)

Cinematic content plays a crucial role in shaping and reflecting societal attitudes, offering powerful narratives that can influence public perceptions of social issues. This study explores the impact of cinematic content on psychological attitudes towards social issues among college students. A sample of 150 students was divided into two groups: Group A (80 students) impacted the positive attitude while Group B (70 students) served as the control group with negative attitude. This study aimed to assess how cinematic narratives affect attitudes (...) and perceptions of social issues. Statistical methods employed included t-tests to compare attitudes between groups, one-way ANOVA for with-group variations, chi-square tests for categorical relationships, and pre-post tests to measure changes in attitudes. The findings highlight the significant role of cinematic content in shaping the attitudes towards social issues, emphasizing the importance of understanding how films influence public opinion and societal norms. This analysis provides insights into the effectiveness of cinematic portrayals in driving the positive social change and informs content creators on leveraging media for educational and advocacy purposes. (shrink)

The animated movie creates character performances and movement frame-by-frame by involving a sequence of slightly different objects. The technique involves the development of computer graphics, images, or drawings with creativity. More frequently, the representation of ethnic minorities provides a significant impact on the viewers. So, it is significant to analyze how the viewers are influenced by minority representation in animated movies. Hence, the present investigates the impact of ethnic minority representations in animation on various aspects of viewer engagement. A sample (...) of 300 participants was divided into two groups Group A as well as Group B, to analyze how different variables influence their responses to animated movies. Participants of different categories were indulged in watching an animated movie and provided with a questionnaire to interpret the factors that mostly influence the participants. By involving a statistical approach, the analysis revealed significant effects of the factors. The findings emphasize the importance for creators and producers to consider how ethnic minority representations in animation can shape and affect viewer experiences and responses. This study demonstrated the importance of involving larger samples and gaining a clear understanding of the need for representation awareness among the public. (shrink)

In educational organizations, digital resource management refers to the organization and enhancement of electronic resources, including databases, libraries, and digital instructional materials. Excellent administration ensures optimal utilization, improves accessibility, and advances learning objectives. To achieve better institutional results, this approach entails incorporating digital tools, handling issues like data security and user training, and adjusting to new technological developments. Using an emphasis on the integration of digital libraries, e-learning platforms, and research databases, this study investigates the technologies and approaches used in (...) maintaining digital resources within higher education circumstances. Through the use of a survey research design, this study employed a quantitative research methodology. Data gathered from a sample of 250 undergraduate students was utilized in this investigation. This study looks at the connections between teaching profile (TP), technology competence (TC), digital technology awareness (DTA), utility perception (UP), and usage motivation (UM). SPSS was utilized statistically to obtain the outcomes. Descriptive, correlation, and regression analysis were used to obtain the results utilizing data gathered from a sample of university participants. Significant of both conceptual and actual consequences have resulted from the findings.According to the study's findings, efficient use of digital resources in academic institutions greatly improves accessibility and resource utilization, both of which contribute to better learning outcomes. (shrink)

Anti-corruption initiatives are critical tools in the fight against unethical behavior, selling transparency and integrity in both the public and commercial sectors. This study explores the efficacy of anti-corruption techniques on public trust in organizations. Using a dataset comprising 300 employees from a legal aid center, the research assesses the impact of diverse anti-corruption measures on Public Trust Score (PTS). Data turned into collected through surveys measuring the Transparency Index (TI), Accountability Index (AI), Effectiveness of Oversight Bodies (EOB), Public Awareness (...) Level (PAL), and Quality of Anti-Corruption Training (QACT). SPSS was employed for analysis, consisting of Structural Equation Modelling (SEM), Pearson correlation was used to assess the significance and direction of the correlation between each independent variable and the dependent variable, and Multiple Linear regressions (MLR) was used to assess the influence of numerous independent variables. Simultaneously at the dependent variable. The findings imply that more advantageous transparency, accountability, and powerful oversight significantly enhance public acceptance, while public recognition and training quality have a notable but lesser impact. (shrink)

Festschrift honoring P.F. Strawson; includes contributed articles on his contributions in logic and on logic.

Soul and it's functional mechanism in jainism Elucidation by school kind kund.

The fundamental principle holds a strong ground in Ayurveda. Every medical stream has its own science in which its matter is developed, evolved and explained. From creation of living to issues of health, disease and its treatment these fundamental principles are the root. These can be enumerated as Tridosha, Panchamahabhuta, Prakriti, Ojas, Dhatu, Mala, Agni, Manas, Atma etc. They are most unique and original approach to the material creation and it has all scope to incorporate the modern development in the (...) elemental physics. The aim of Ayurveda is to maintain the proper equilibrium of dosa, dhatus, and mala constituent in order to preserve health in a healthy person and cure a disease in a diseased person.The presence of cognition as well as the absence of cognition is an indication of the mind. In the presence of senses with senses object and soul the man does not perceive a thing in the absence of mind that is to say that senses are unable to grasp the object in the absence of Manas. The term Ojas has been used in Ayurveda for the factor which prevents decay and degeneratioif the body and provides strength and support against a disease. Concept of Agni which incorporates all activities and factors responsible for digestion and metabolism in the living organism as known today, knowledge to these fundamental principles is a key to health and diseases .Maintenances of health depend on good and sound knowledge of these. Detail will be given in full paper. Keywords: Ayurveda, health, dosa, Agni, mind. (shrink)

Illustrations: 1 B/w Illustration Description: Pranab Kumar Sen, Professor Emeritus, Jadavpur University in whose honour this volume has been prepared was one of the leading philosophers of our country and a highly respected teacher. It carries thirty-five articles which deal with different branches of philosophy,viz., philosophical logic, philosophy of language, ontology, theory of knowledge, Kant exegesis, moral philosophy, social philosophy, philosophy of art. As Sen's philosophical interests and expertise were wide the authors had ample freedom in their choice of (...) topics. This volume will be of interest to those who are acquainted with sophisticated literature in analytic philosophy, scholars working in different branches of philosophy and also general readers of modern philosophy. (shrink)

• Answer ONE question from Section B. • Answer ONE question from Section C. 3. WRITE ANSWERS FROM EACH SECTION IN A DIFFERENT ANSWER BOOK.

The following are some of the entries received in the contest presented in our March, 1960 issue. The starred essays were judged as winners and were awarded $25.00 prizes.

(Report assembled for the Workshop of the AMIA Working Group on Formal Biomedical Knowledge Representation in connection with AMIA Symposium, Washington DC, 2005.) Best practices in ontology building for biomedicine have been frequently discussed in recent years. However there is a range of seemingly disparate views represented by experts in the field. These views not only reflect the different uses to which ontologies are put, but also the experiences and disciplinary background of these experts themselves. We asked six questions related (...) to biomedical ontologies to what we believe is a representative sample of ontologists in the biomedical field and came to a number conclusions which we believe can help provide an insight into the practical problems which ontology builders face today. (shrink)

Sustainable tourism is essential to improving the preservation of cultural property since it encourages ethical travel, helps local communities, and raises money for conservation initiatives. It guarantees the preservation of cultural treasures for future generations while promoting awareness and appreciation of them. In this paper, the relationship between sustainable tourism practice, environmental policies, tourist education, community involvement, tourism revenue allocation, and cultural heritage preservation were evaluated using structural equation modeling (SEM) analysis. Five hypotheses were developed and the dataset includes 232 (...) respondents. A systematic questionnaire with a Likert scale rating was used to evaluate the data. As a result, latent construct validity and reliability were examined, and the structural model evaluated the connections between the constructs in the context of the suggested hypotheses. The structural model revealed that EP, STP, and TE are positively connected to the CHP, providing support for hypothesis 1: Cultural Heritage Preservation and Sustainable Tourism Practice (CHP→STP) and 3:Cultural Heritage Preservation and Environmental Policies (CHP→EP) are well supported and show no significant changes to enhancing heritage preservation. (shrink)

Digital marketing tactics, such as social media advertisements and online promotions, have an impact on customers' propensity to make purchases, influencing their purchasing decisions and behaviors. The effect of digital media marketing on consumers' intentions to purchase, is the term used to describe this phenomenon. Digital media marketing tactics have a problem that they can't take into consideration the variety of customer behaviors, which could result in generalized findings that are not applicable to certain market personal preferences. Randomly collected 180 (...) participants for this study to find the impact of digital media marketing on customer buying intentions, and randomly questionnaires were collected. There are some factors depicted in this study that Consumer Purchase Intension (CPI) is a dependent variable, and independent variables such as Perceived Relevance (PR), Frequency of Exposure (FE), Content Quality (CQ), Platform Trust (PT), and Social Proof (SP). Digital media marketing's effect on consumers' ability to make purchases is investigated using statistical analysis using PLS-SEM, CFA, reliability, and Cronbach's alpha. The results of this investigation indicate a strong connection between CPI and digital media marketing and with reliable structures and believable models, it has successfully influenced consumer behavior and decision-making processes. (shrink)

Having a systematicseize of cultural diversity is necessary for health professionals to present culturally competent treatment, enhance patient satisfaction and recover healthcare outcomes. To better recognize how cultural identity (CI) affects the attitudes, communication preferences and decision-making processes of health professionals, this research looks at how cultural competency is integrated into healthcare education and strategy.This study examines the influence of CI on the perspectives and practices of health professionals and its impact on patient care. People's behaviors and self-perceptions are greatly (...) influenced by their concept of culture, which is defined by shared norms, language, and ethical principles. This research includes 281 health professionals from diverse contexts utilizing the Cultural Competence Assessment Questionnaire (CCAQ). Interpersonal relationships, professional development, communication skills, cultural sensitivity, competence and patient-centered care are all significantly correlated, according to the data. This finding suggests that for improved patient relationship and liberty of health, there should be specialized cultural competency training. Implications for practice: promote continued professional development about cultural sensitivity in health events, and conferences. This article also puts forward the use of CI as one method to guide and support the approach of health professionals and capture the attention of communications and cultural competencies to help develop patient results. (shrink)

Optimization by definition is the action of making most effective or the best use of a resource or situation and that is required almost in every field of engineering. In this work, the optimization of Least Mean square (LMS) algorithm is carried out with the help of Particle Swarm Optimization (PSO) and Ant Colony Optimization (ACO). Efforts have been made to find out the advantages and disadvantages of combining gradient based (LMS) algorithm with Swarm Intelligence SI (ACO, PSO). This optimization (...) of LMS algorithm will help us in further extending the uses of adaptive filtering to the system having multi-model error surface that is still a gray area of adaptive filtering. Because the available version of LMS algorithm that plays an important role in adaptive filtering is a gradient based algorithm, that get stuck at the local minima of system with multi-model error surface considering it global minima, resulting in an non-optimized convergence. By virtue of the proposed method we have got a profound solution for the problem associated with system with multimodal error surface. The results depict significant improvements in the performance and displayed fast convergence rate, rather stucking at local minima. Both the SI techniques displayed their own advantage and can be separately combined with LMS algorithm for adaptive filtering. This optimization of LMS algorithm will further help to resolve serious interference and noise issues and holds a very important application in the field of biomedical science. (shrink)

Education is presently required to create inclusive, supportive, and validating environments for education and experiences, while educational organizations continue to maintain students from many different kinds of cultural and socially diverse backgrounds. This research investigates how students engage and collaborate with diverse cultures and social environments to identify the key features influencing their social relationships and learning outcomes. To determine the possibilities and difficulties that students experience in a varied educational environment and make suggestions for the enhancements and assessment techniques (...) for fostering a multicultural and diverse classroom. In this research, the details gathered from 350 students, and utilize 15 questionnaires related to cultural and social diversity in education that were developed, based on five variables, such as students attitudes towards diversity (SATD), impact on the learning environment (ILE), cultural awareness (CA), perception of cultural and social diversity (PCSD), and social interactions (SI). The Wilcoxon-Mann-Whitney test and inferential statistics analysis methods are evaluated through the SPSS software. From both analyses, the variable PCSD performance is higher than other four variables in the field of student perception of social and cultural diversity in education. (shrink)

"This book is a Festschrift volume in honour of Prof. Trichur S. Rukmani that reflects the plethora of issues which she studied in her scholastic life. It includes twenty-four essays by distinguished scholars on various classical and contemporary issues pertaining to Indian studies. While the volume discusses current research in the field of Yoga -- Prof. Rukmani's primary research field -- it also invites further reflection on other areas of Indian thought which have attracted her attention in the course of (...) her long and fruitful academic career. The volume is divided thematically into six sections. The first two sections deal with the interpretation of the Yoga, Vedanta and Gaudiya-Vaishnava traditions, exploring issues of hermeneutics, methodology and philosophical analysis. The third section addresses issues of continuity within the Indian tradition and includes essays on tantric Shaivism, Mimamsa and the Bhagavad-Gita. The next two sections feature essays on the Sanskrit philosophical discourse, grammar, epic literature and renunciation in the Indian tradition. The last section of the volume takes up issues of contemporary relevance such as the insights from the Hindu tradition towards environmental ethics, the Svadhyaya movement and its dharmic ecology, non-violence, gender, cultural identity as well as syncretism."--Publisher description. (shrink)

In today’s age, we see the increasing influence of technology on people, which begs to raise the question: “Is society determined by technology?” Rising up within the constraints of each society, technology had its limitations, as it catered to the needs and interests of the masses. As society evolved, so did its requirements. We are at a stage where dependence on technology has gone through the roof with new innovations coming up in the sector, the rise of artificial intelligence, for (...) instance. Technology has replaced the concept of being a mere tool and is creating/demanding space of its own. With advancements in various fields like robotics which churn out machines that can mimic human behaviour and are equipped with anthropomorphic features, it has become rather difficult to view them as mere commodities waiting for one’s (human master’s) command. Keeping this in view, the paper primarily focuses on the relationship between society and technology, with special emphasis on artificial intelligence, through an analysis of the films Ra One (Bollywood), Android Kunjappan (Mollywood), and Ironman 3 (Hollywood). Secondarily, an experimental study was carried out to know the perception of the Engineering students, the future technologists, who are the stakeholders of the 21st-century technological world, with an aim to know their perception of technology and bring an awareness of the limitations of technology and its role in the creation of utopian and dystopian world. Finally, the paper examines the consequence of technological determinism and autonomy from a colonial perspective and intends to bring preparedness among the students to perceive technology conscious of its limitation and bring harmony between society and technology that leads towards building a utopian world. (shrink)